MUSINSA | Company Overview, Business Growth & Press

Vision

As Korea’s Dominant Leader, Aspiring To Be The No.1 Global Fashion Company

Mission

We create success with partners.

Our Partner Brand’s success is our successMUSINSA and our partner brands grow together with a common goal at our foundation – success. MUSINSA focuses on the business as a strategic partner while our partners immerse themselves in fashion to achieve our common goal. Our individual growth is directly linked to the success of both parties in this symbiotic relationship, hence we do our utmost in our respective roles to co-create the best business results.

We inspire people with fashion and style.

Discover your style aesthetic through MUSINSA.MUSINSA is constantly on the lookout for diverse new fashion brands that can bring out individuality rather than homogeneity. We offer various opportunities for everyone to have access to and shop for fashion anytime, anywhere at their convenience. MUSINSA also actively creates a community where fashion enthusiasts can come together and exchange narratives about different styles.

We raise K-fashion to the next level.

MUSINSA takes K-fashion to another level. MUSINSA is dedicated to spreading K-fashion all around the world. We establish the right infrastructure for the fashion industry to flourish and create pathways for global expansion. Finding and nurturing new talent for the future of the industry is also part of our mandate.

History

2025

2024

2023

2022

2021

2020

2019

2018

2017

2009

2005

2003

2001

Apr.

Supported KRW 100 billion fund for small fashion brands

Signed MOU with Hyosung TNC to expand eco-friendly product adoption

Opened Musinsa Standard Triple Street

Mar.

Published the Greenwashing Guide

Opened Matin Kim's first store in Japan (Shibuya)

Hosted 29CM stationery fair "INVENTARIO"

Opened Musinsa Standard Lotte Mall Gimpo Airport

Signed MOU with Korea's top three fashion testing and certification institutions

Held Musinsa Beauty exclusive pop-up store in Tokyo

Opened Musinsa Standard Lotte Dept. Cheongnyangni

Opened Musinsa Standard Lotte World Mall Jamsil

Feb.

Opened Musinsa Standard Hyundai Dept. Ulsan

History

2025

2024

2023

2022

2021

2020

2019

2018

2017

2009

2005

2003

2001

2025

Apr.

Supported KRW 100 billion fund for small fashion brands

Signed MOU with Hyosung TNC to expand eco-friendly product adoption

Opened Musinsa Standard Triple Street

Mar.

Published the Greenwashing Guide

Opened Matin Kim's first store in Japan (Shibuya)

Hosted 29CM stationery fair "INVENTARIO"

Opened Musinsa Standard Lotte Mall Gimpo Airport

Signed MOU with Korea's top three fashion testing and certification institutions

Held Musinsa Beauty exclusive pop-up store in Tokyo

Opened Musinsa Standard Lotte Dept. Cheongnyangni

Opened Musinsa Standard Lotte World Mall Jamsil

Feb.

Opened Musinsa Standard Hyundai Dept. Ulsan

2024

Dec.

Opened Musinsa Studio Dongdaemun General Market Store

Nov.

Musinsa Store Seongsu@DaelimChanggo won iF Design Award

Signed strategic partnership MOU with ZOZO, operator of Japan's leading fashion e-commerce platform

Opened Musinsa Standard Lotte Dept. Dongtan

Oct.

Signed exclusive distribution partnership with Matin Kim in Japan

Sep.

Musinsa Standard offline stores surpassed KRW 10 billion in monthly sales

Opened Musinsa Standard Hyundai Dept. Sinchon

Opened Musinsa Standard IFC Mall Yeouido

Opened Musinsa Standard Times Square Yeongdeungpo

Opened Musinsa Standard Lotte Premium Outlets Giheung

Opened MUSINSA Flagship Offline Store 'Musinsa Store Seongsu@DaelimChanggo'

Hosted the first beauty offline event 'MUSINSA Beauty Festa IN Seongsu'

Opened 29CM brand curation space '29CM Gallery Hyundai Dept. Pangyo'

Opened Musinsa Standard flagship offline store 'Musinsa Standard Hannam'

Opened 'Musinsa Secure Transaction Center'

Aug.

Hosted 'MUSINSA Season Preview 25SS'

Opened 'Musinsa Beauty Space 1'

Opened Musinsa Standard Galleria Gwanggyo

Jul.

Produced South Korea’s national team uniforms for the Paris Olympics ceremonies with Musinsa Standard

Surpassed 300 billion KRW in zero-interest production loans for partner brands, provided by MUSINSA to support co-growth

Opened Musinsa Standard Lotte Dept. Centum City

Jun.

Opened offline pop-up space 'Musinsa Square Seongsu 4'

May.

Opened select shop 'Musinsa Empty Apgujeong Basement'

Opened Musinsa Standard AK Plaza Bundang

Opened Musinsa Standard Lotte Mall East Busan

Apr.

Opened Musinsa Standard Starfield Suwon

Opened Musinsa Standard Hyundai Dept. Jungdong

Mar.

Opened Musinsa Standard flagship offline store 'Musinsa Standard Myeongdong'

Opened Musinsa Standard Timevillas Suwon

Opened Dickies offline store, distributed in Korea by MUSINSA TRADING

Feb.

Hosted 'Musinsa Season Preview 24FW'

Jan.

Opened JanSport store at Starfield Suwon, distributed in Korea by MUSINSA TRADING

Opened NOAH online store, distributed in Korea by MUSINSA TRADING

2023

Dec.

Opened Musinsa Standard flagship offline store 'Musinsa Standard Seomyeon '

Nov.

Opened MUSINSA Flagship Offline Store 'Musinsa Store Hongdae'

Opened NOAH City House, distributed in Korea by MUSINSA TRADING

Oct.

Opened MUSINSA Flagship Offline Store 'Musinsa Store Daegu'

Opened Musinsa Standard flagship offline store 'Musinsa Standard Seongsu'

Opened 29CM premium living store 'TTRS Seongsu'

Sep.

Hosted 'Musinsa Season Preview 24SS'

Opened Musinsa Standard flagship offline store 'Musinsa Standard Dongseongro '

Opened offline pop-up space 'Musinsa Square Seongsu 3'

Opened select shop 'Musinsa Empty Seongsu'

Apr.

Hosted the first MUSINSA Tokyo Pop-Up Store 'From SEOUL, First in TOKYO'

Opened fashion-focused coworking space 'Musinsa Studio Sindang'

Mar.

Opened offline pop-up space 'Musinsa Square Seongsu 2'

Jan.

Opened fashion-focused coworking space 'Musinsa Studio Hannam 2'

2022

Nov.

Opened offline pop-up space 'Musinsa Square Seongsu 1'

Sep.

Moved headquarters to Musinsa Seongsu N1 Office

Co-hosted 'Next Fashion 2022' with Seoul Metropolitan Government

Launched MUSINSA Global services

Opened offline pop-up space 'Musinsa Square Hannam'

Opened 29CM brand curation space '29CM Gallery The Hyundai Daegu'

Opened 29CM curated showroom '29CM Seongsu'

Opened 29CM brand curation space '29CM Gallery The Hyundai Seoul'

Jul.

Opened Musinsa Standard flagship offline store 'Musinsa Standard Gangnam'

May.

Opened fashion-focused coworking space 'Musinsa Studio Seongsu'

Opened offline pop-up space 'Musinsa Terrace Seongsu'

Apr.

Launched MUSINSA Player

Feb.

Launched MUSINSA Outlet

Launched MUSINSA Kids

Jan.

Opened fashion-focused coworking space 'Musinsa Studio Hannam 1'

2021

Aug.

Launched MUSINSA Golf

Jul.

Acquired 29CM

Jun.

Opened Musinsa Standard flagship offline store 'Musinsa Standard Hongdae'

Launched MUSINSA Boutique

2020

Jul.

Launched SOLDOUT

Apr.

Launched MUSINSA Beauty

2019

Jun.

Opened offline pop-up space 'Musinsa Terrace Hongdae'

2018

Jun.

Opened fashion-focused coworking space 'Musinsa Studio Dongdaemun'

2017

Aug.

Launched Musinsa Standard

2009

Launched online fashion store 'MUSINSA STORE'

2005

Launched MUSINSA Magazine

2003

Launched musinsa.com

2001

Launched online fashion community 'MUSINSA'

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